Who needs beer goggles? The clever brewing scientists at Suntory have figured out how to brew a beer that actually makes people prettier! No, not the other people in the bar, but you, the drinker!
Their magical new brew is called Precious, and the big secret is that the cans don’t just contain beer, they’re boosted with two whole grams of collagen, which will give you a nice, healthy glow that’s not in any way related to the effects of the alcohol you’re consuming.
Wait, collagen? Isn’t that the stuff they inject into women’s lips when they want to look more like Angelina Jolie? It is, but your body also produces it naturally. Pounding a Suntory Precious puts the finished product in your system, but you can also just eat a balanced diet and let nature do its thing.
There’s no real science backing up Suntory’s claims that gulping down the collagen in Precious will make you prettier — or even that it will improve your skin in any way. Then again, putting collagen in the beer probably didn’t have anything to do with the science-inclined folks at Suntory. It sounds more like something their marketing department cooked up in order to capitalize on the collagen craze in Japan.
Even if the claimed dermatological benefits turn out to be completely bogus, there are still plenty of health benefits to drinking beer (in moderation, of course). It can increase good cholesterol, help keep your kidneys in tip-top shape, reduce your risk of heart attacks and blood clots, and keeps work-related stress and anxiety in check.
Oh, and there’s also evidence that beer — any old beer, not just Precious — can help improve a woman’s skin. That billboard model could’ve gotten her radiant glow from Sapporo or Kirin for all we know.